AI Search Analytics
Measuring visibility beyond the click. We provide the data layer needed to understand how AI models perceive, cite, and recommend your brand.
Service Overview
In the generative era, traditional metrics like "Organic Traffic" and "Keyword Rankings" only tell half the story. AI Search Analytics focuses on the dark funnel, the conversations happening inside LLMs where your brand is being evaluated before a user ever visits your site.
We implement advanced tracking systems to monitor your brand's Share of Model and Citation Velocity across platforms like ChatGPT, Perplexity, Claude, and Google AI Overviews.
Core AI Metrics
We track the specific signals that indicate AI search dominance:
Share of Voice
Percentage of total AI-generated answers for a specific category that include your brand versus your competitors.
Citation Frequency
How often your domain is cited as a source of truth. We track the growth of your "Digital Footprint" in LLM training data and RAG systems.
Sentiment Delta
Measuring the qualitative "vibe" of AI responses. Are models recommending your brand as a premium leader or a budget alternative?
Product Discovery Analysis
Evaluating how your products are surfaced and recommended within AI shopping agents and multi-modal search experiences.
Competitive Intelligence
Who is winning the AI search battle? We don't just track your performance; we provide a side-by-side comparison of how LLMs rank you against your top three competitors.
- Displacement Alerts: Notifications when a competitor starts taking your "Answer Slot" for high-intent queries.
- Keyword Gaps: Identifying topics where competitors are being cited but your brand is invisible.
- Model Preference: Understanding which specific LLMs (e.g., Claude vs. Gemini) favor your brand and why.
ROI Correlation
Visibility is vanity; revenue is sanity. Our analytics framework connects AI visibility to your actual business outcomes:
| AI Signal | Business Impact |
|---|---|
| High Citation Velocity | Increased direct traffic and branded search volume |
| Share of Model Growth | Reduced Customer Acquisition Cost (CAC) |
| Positive Sentiment Delta | Higher conversion rates and premium brand positioning |
Expected Results
Our AI Analytics implementation provides:
- Full visibility into "Invisible Traffic" from AI Answer Engines.
- Actionable insights to prioritize content restructuring.
- A clear roadmap for dominating the AI search landscape.