AI search, by industry
AI Search Optimization for Med Spas
A med spa is easier for AI assistants and agents to recommend when its website names each treatment with the brand-name product, who performs it and their license, and what it costs, when its Google, Yelp, booking and product locator listings say the same, and when a client can book a consultation online.
Reviewed by Shahzad Safri, Founder of agenticplug.aiFacts on this page last checked .What your customers ask AI
Examples of what a customer might ask ChatGPT, Gemini or Perplexity when they need a med spa:
- “Find a med spa near me where a nurse practitioner or a doctor does the Botox, not just anyone.”
- “How much is lip filler at med spas around here, and do they use Juvéderm or Restylane?”
- “Book a free consultation for laser hair removal on Saturday afternoon.”
- “Which med spas nearby do Morpheus8, and have reviews with before and after photos?”
- “Is there a med spa close by that takes Allē points or offers payment plans?”
- “What is the difference between Botox, Dysport and Jeuveau, and which med spas near me offer each one?”
The action that matters
Book a consultation or a treatment
A med spa gets two kinds of booking: a consultation for a new client or a new treatment, and a repeat visit such as a Botox touch-up. Before either, the client wants to know who will treat them, which product you use and roughly what it will cost. When an agent books on your site, it uses the same booking page, so that page must work for software too.
What an AI assistant checks first
- Who performs each treatment and their license, such as a physician, nurse practitioner, physician assistant or registered nurse
- Which brand-name products you use, such as Botox Cosmetic, Dysport or Jeuveau
- What a treatment costs, per unit, per syringe or per session
- Whether a consultation comes first, and whether it is free
- Open times this week, including evenings and weekends
What the request needs
- A booking or consultation request page of its own that automated browsers can load
- The treatment or the concern, such as forehead lines or unwanted hair
- New or returning client
- A preferred provider, if the client has one
- A preferred day and time
- Medical history collected later, in your own secure intake, not in the first form
- A confirmation on screen as well as by text or email, so an assistant can tell the client it worked
What to say on your website
- Every treatment, with the brand-name product and the areas you treat
- Each provider's name, title and license, and the supervising or delegating physician
- Prices per unit, syringe or session, within your state's rules on advertised prices
- Whether a consultation is required, and what it costs
What AI agents can already do for your customers
Being found is the first step. Once an agent reaches a med spa, these are the things it can already do for the customer it works for, each from the company's own announcement and marked live, rolling out or announced.
Google AI Mode
liveAI Mode finds open appointment slots and checks prices for signed-in users over 18, in English, calling the business in most US states if needed. In US Search Labs, it also finds beauty and wellness appointments, linking to partners such as Booksy, Fresha or Vagaro.
What you need: Prices and open times published online, a phone number on your Business Profile, and for the Labs booking, a calendar with a partner such as Booksy, Fresha or Vagaro.
Sources: Google Search Help: Use AI Mode to check local availability and pricing; Google Search Labs: Agentic capabilities in AI Mode; Google: Agentic booking in AI Mode, with partners including Booksy, Fresha and Vagaro; Google Business Profile Help: Automated calls from Google
Fresha in ChatGPT
liveFresha's plugin in ChatGPT finds salons, spas, medspas and wellness studios by service, location, date, time and price, then hands the client to Fresha to book the appointment.
What you need: A complete Fresha profile with online booking turned on, which makes it eligible for Fresha's marketplace and the live availability ChatGPT reads.
Sources: ChatGPT: Fresha plugin; Fresha: Book beauty and wellness through ChatGPT and Claude; Fresha for Business: Marketplace
Yelp Assistant
liveIn Yelp's iOS app, a client can tap Book now on the page of a business that schedules with Vagaro, or ask Yelp Assistant, and land on that business's Vagaro booking page. Android and desktop are due later this year.
What you need: Scheduling on Vagaro and a Yelp business page. Yelp adds the button automatically; to opt out, a business contacts Vagaro.
Sources: Yelp for Business: New products and features; Yelp Official Blog: Spring 2026 product release; Vagaro: Vagaro and Yelp integration
ChatGPT (cloud browser)
rolling outIn ChatGPT Work, on paid plans other than Go and in supported regions, the cloud browser can visit a med spa's site and complete its consultation request, checking with the person before it confirms a booking.
What you need: A consultation or booking page that loads for automated browsers and shows on screen that the request went through.
Claude (Chrome and built-in browser)
liveOn paid Claude plans, Claude in Chrome, or the built-in browser in the Cowork desktop app, can read a med spa's treatment pages and fill in its booking form, pausing for the person before purchases and other one-way steps.
What you need: A booking form that leaves medical history for your own intake, since Anthropic advises against using Claude in Chrome to process medical or health information.
Sources: Claude: Claude in Chrome; Claude Help Center: Use Claude in Chrome safely; Claude: Claude gets its own browser in Cowork
Meta's Muse
rolling outMuse, for people 18 and over in the US and Canada, can open a browser, book appointments and fill out forms for the person it works for, asking them to confirm before important steps such as a purchase.
What you need: A booking page Muse's browser can finish, and a public phone number: Meta is experimenting with Muse calling businesses to make a booking, and offers an opt-out.
Sources: Meta: Introducing Muse; Muse for Business; Meta: Muse for Small Business; Meta Help Center: How your Muse agent browses the web; Meta Help Center: Information for people who don't use Muse
How we get you ready
Set up on the platforms agents already use
Agents act through your own website and through the booking, ordering and quote platforms your trade uses. We make sure your business is listed, current and easy to act on wherever that fits how you work, and that your website and listings say the same thing.
A connector of your own, where it fits
When your bookings, quotes or orders run on your own systems, we can build a connector on your website using MCP, an open standard many AI assistants use to connect to outside tools, so an assistant that has added your connector can check availability or send a request directly instead of filling in a form. Where it helps, we can also add WebMCP, so the forms on your own site can tell a browser agent what they do.
Where AI reads about med spas
Your website is one source. AI assistants also draw on what other sites say about you, so these are worth keeping complete and consistent.
Google Business Profile
Your med spa's listing on Google Search and Maps, where clients compare treatments, prices and reviews.
- Google says health and beauty businesses can add a booking button to their profile and keep a list of services.
- Google lets you add services with descriptions and prices, so name each treatment the way your website does.
- Google lists booking providers through Reserve with Google, or you can add your own booking link.
- Google names doctors as individual practitioners: where several see clients at one location, the location keeps its own profile apart from theirs.
- Google does not allow a business to offer anything, such as a discount on the next treatment, in exchange for a review.
Sources: Google Business Profile Help: Manage your business category; Google Business Profile Help: Manage your services on your Business Profile; Google Business Profile Help: Get bookings through your Business Profile; Google Business Profile Help: Guidelines for representing your business on Google; Maps User Generated Content Policy Help: Prohibited and restricted content
Allē (Allergan Aesthetics)
Allergan Aesthetics' loyalty program for BOTOX Cosmetic, the JUVÉDERM fillers and CoolSculpting, with a provider search clients use to find a participating practice.
- Allē says it has over 24,000 participating practices across the country.
- Allergan Aesthetics tells practices that are eligible to enroll to do so through its Advantage portal or their sales representative.
- Allē says doctors trained to inject JUVÉDERM VOLBELLA XC into undereye hollows are listed with a symbol.
- If you take part, keep your Allē listing's description, hours and booking link the same as your website's.
Sources: Allē: Allergan Aesthetics loyalty program; Allergan Aesthetics: Provider resources
RealSelf
A site where people research cosmetic treatments, read reviews and find providers.
- RealSelf requires at least one doctor on RealSelf to be linked to a practice's Business Page.
- RealSelf limits the treatments a Business Page lists to those of the doctors linked to it.
- RealSelf lets clients leave reviews on a Business Page, and shows its consultation request form only on pages with an upgraded RealSelf membership.
- RealSelf does not publish reviews incentivized by a discount or free service, so never offer one for a RealSelf review.
Sources: RealSelf Support: Business Pages; RealSelf: Code of Conduct
Injectable makers' provider finders
Other neurotoxin and filler makers run their own provider searches on their brand or rewards sites, each with its own rules for who appears.
- Evolus shows a practice on Jeuveau.com only once its profile is complete and it has bought at least one vial in the last 12 months.
- Galderma's finders for Dysport and Restylane let clients filter for practices in its ASPIRE Galderma Rewards program.
- Revance says its finder lists results first by Revance product usage, and that some details come from the physician and are not verified by Revance.
- Galderma says listing changes on its Find A Specialist pages go through its ASPIRE Practice Rewards support, so check each finder shows your current name, address and contact details.
Sources: Evolus: Find A Specialist FAQs; Dysport: Find a specialist; Galderma: Restylane for healthcare professionals; Revance: Find a provider
Yelp
Business pages and reviews under Yelp's Medical Spas category.
- Yelp says that, depending on the category and the business's settings, a page shows a button such as Request a Consultation or Request a Quote.
- On Yelp's iOS app, businesses that book through Vagaro get a Book now button automatically.
- Keep your treatments, hours and photos current on Yelp, under the same name as your Google profile.
- Yelp warns that asking for reviews can hurt your rating, so leave Yelp reviews to clients who choose to write one.
Sources: Yelp Support: How do I message a business or request a quote?; Yelp for Business: New products and features; Yelp Support: Don't Ask for Reviews
Booking marketplaces
The consumer apps of the scheduling software many med spas run on, where clients search and book.
- Fresha says a business is automatically eligible for its marketplace once its profile is complete and online booking is enabled.
- Mindbody's app lists a business that accepts its terms, processes cards with Mindbody and has an appointment with a category assigned.
- Mindbody says opting into its Affiliate Network lets partners such as Google list your business, which requires a Google Business Profile.
- Whichever platform you use, keep its treatment names, prices and open times in step with your website.
Sources: Fresha for Business: Marketplace; Mindbody: The Mindbody app
Rules that change the advice
Who may inject, and who must supervise, is set by your state
Botox, fillers and medical lasers are medical treatments, and each state decides who may perform them and under whose supervision. Two examples:
- In California, the Medical Board says physicians may inject Botox or direct registered nurses or physician assistants to under supervision, and no unlicensed person, such as a medical assistant, may.
- California's Medical Board says a business offering laser and other cosmetic medical services must be a physician-owned medical practice or professional medical corporation.
- In Texas, the Medical Board treats cosmetic injections and prescription cosmetic devices as the practice of medicine, which a physician may delegate to trained staff.
- In Texas, a physician, physician assistant or advanced practice registered nurse must be onsite during a delegated cosmetic procedure, or immediately available for emergency consultation after an adverse outcome.
- Where a physician delegates cosmetic procedures, Texas rules require posting the delegating physicians' names and Texas license numbers in each public area and treatment room, and name tags showing credentials.
- California's nursing board says some nurse practitioners may now work independently, so ask both your medical and nursing boards which rules apply before naming who performs treatments.
Sources: Medical Board of California: Cosmetic treatments FAQ; Texas Medical Board: What license or training do I need to offer Med Spa services?; Texas Administrative Code: 22 TAC §169.25, Other delegation; Texas Administrative Code: 22 TAC §169.26, General standards; Texas Administrative Code: 22 TAC §169.28, Notice and identification provisions; California Board of Registered Nursing: AB 890 nurse practitioners
Rules reach before-and-after photos, testimonials and reviews
Federal rules, and some state laws, reach the photos, client stories and reviews a med spa publishes or asks for.
- The FTC's Endorsement Guides say that when a featured result is not what clients generally achieve, the ad should clearly disclose the generally expected result.
- The FTC's Consumer Reviews and Testimonials Rule bars giving anything in exchange for, or on condition of, reviews that express a particular sentiment, positive or negative.
- California's law for healing arts licensees requires before-and-after photos to say what procedures were performed and that the same results may not occur for all patients.
- California's law also requires a photo of a model to say so, and advertised prices to be exact, without phrases such as "as low as".
- For a practice covered by HIPAA, HHS's Office for Civil Rights says posting a patient's health information in a website testimonial generally needs their written authorization.
- HHS says a provider is covered by HIPAA only if it transmits any information electronically in connection with a transaction HHS has adopted a standard for.
Sources: eCFR: 16 CFR Part 465, Rule on the use of consumer reviews and testimonials; eCFR: 16 CFR Part 255, Guides concerning use of endorsements and testimonials in advertising; California Business and Professions Code: Section 651; HHS Office for Civil Rights: Settlement with Cadia Healthcare Facilities; HHS: Covered entities and business associates
Name FDA-approved products, bought from authorized sources
The FDA approves neurotoxins and fillers for specific uses, and has warned about counterfeit and unapproved products reaching patients.
- The FDA says Botox and the other FDA-approved botulinum toxin products are available only with a prescription from a licensed health care professional.
- The FDA says it has approved dermal fillers for adults 22 and over for specific uses, and tells providers to use only FDA-approved fillers.
- After counterfeit Botox was found in several states in 2024, the FDA said federal law requires providers to buy prescription drugs only from authorized sources.
- The FDA tells patients to ask whether their provider is licensed and trained to administer the product, so answer that on your website.
Sources: FDA: Counterfeit version of Botox found in multiple states; FDA: Dermal fillers (soft tissue fillers); FDA: FDA warns companies over illegal marketing of Botox and related products
What to fix first
Name every treatment, product and provider
Give each treatment its own section or page: the brand-name product, such as Botox Cosmetic, Dysport, Jeuveau or a named filler, the areas you treat, and who performs it, with their name, title and license. Name the physician who supervises or delegates your treatments.
Publish prices the way your state allows
State what clients pay per unit, per syringe or per session, and what a consultation costs. Check your state's advertising rules first: California's advertising law for licensed health professionals, for example, requires advertised prices to be exact, without phrases such as "as low as" or "and up".
Complete your Google profile and its booking link
Add each treatment as a service with a description and price, keep hours and holiday closures current, and connect your scheduling software through Reserve with Google or add your booking link. Keep a phone number on the profile, since Google and Meta's Muse may call to ask about openings.
Turn on booking where clients already search
If your scheduling runs on Fresha, Booksy, Vagaro or Mindbody, turn on its consumer marketplace and its Reserve with Google connection, after checking any per-booking fees. Fresha's marketplace feeds its ChatGPT plugin, and Vagaro's Book now button appears in Yelp's iPhone app automatically. Without one, add a short consultation request form that confirms by text or email and leaves medical history for your own intake.
Fill in your product makers' listings
If you carry their brands, complete your Allē and Evolus Find A Specialist profiles with the same name, hours and booking link as your website, and check your listings in the Galderma and Revance finders, asking Galderma's ASPIRE Practice Rewards support to correct one.
Ask every client for a Google review, the same way
After each visit, send every client the same short request for an honest Google review, with nothing offered in return. Leave Yelp reviews to clients who choose to write one, and before posting any before-and-after photo, check the FTC's guides and your state's advertising rules.
This is the start of the A.G.E.N.T.I.C. Framework, the seven phases we use to get a business found, read and used by AI assistants.
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Scan your websiteFrequently Asked Questions
How can an AI agent find my med spa?
A client's request to an agent usually names a treatment, a product, a price and a time: Botox by a nurse injector, under a budget, this Saturday. Google's AI Mode can look for open appointments and prices, Fresha's plugin in ChatGPT searches med spas on Fresha's marketplace, and Yelp Assistant can book through Vagaro on iOS. Each works from what is published about you, so keep the same facts current on your website, your Google profile and your booking platform: treatments by product, who performs them, prices and open times.
Can AI assistants book appointments at my med spa?
Some can, through booking platforms. Fresha's plugin in ChatGPT finds medspas on Fresha and sends the client to Fresha to book, Yelp's iOS app books through Vagaro, and Google's AI Mode, in a US Search Labs experiment, finds beauty and wellness appointments and links to partners such as Booksy, Fresha or Vagaro to book. Browser agents can also fill in a booking form on your own website: Claude in Chrome on paid Claude plans, and ChatGPT's cloud browser and Meta's Muse as they roll out. None of them promises to choose a particular med spa.
Should we publish prices for Botox and filler?
Yes, as long as your state's rules allow it. A client, or an assistant searching for one, compares prices per unit of a neurotoxin or per syringe of filler, and Google lets you add prices to the services on your Business Profile. Some states set rules for advertised prices: California's law for healing arts licensees, for example, requires them to be exact, without phrases such as "as low as" or "and up". Check with your state board before you publish.
Should our website say who does the injections?
Yes. Clients ask who will treat them, and the rules are set state by state. California's Medical Board says physicians may inject Botox or direct registered nurses or physician assistants to under supervision, and no unlicensed person may. Where a physician delegates cosmetic procedures, Texas Medical Board rules require the delegating physician's name and license number to be posted in each public area and treatment room. Name each provider with their title and license on your website, and ask your state's medical board what your med spa must disclose.
Can we post before-and-after photos and client testimonials?
Often yes, with conditions. The FTC's Endorsement Guides say that if a featured result is not what clients generally achieve, the ad should disclose the generally expected result. California's advertising law for licensed health professionals requires before-and-after photos to say what procedures were performed and that the same results may not occur for all patients, and a model's photo to say it is a model. If your practice is covered by HIPAA, HHS's Office for Civil Rights says you generally need the client's written authorization first.
How should a med spa ask for reviews?
Ask every client the same way, for an honest review, with nothing in return. Google forbids offering anything, such as a discount on the next treatment, for a review, the FTC's rule bars rewarding reviews that express a particular sentiment, and RealSelf does not publish reviews bought with a discount or free service. Yelp tells businesses not to ask for reviews at all. When you reply to a review, leave out treatment details and anything else about the client's visit.
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